A play-based family festival by The Playlab Shop
KIDDIE CEO
HALLOWEEN TAKEOVER
Play · Learn · Grow Together | Presented by HarborLand
Date: 31 Oct - 1 Nov 2026 | Time: 10:00am - 6:00pm | Venue: The Campus, Ampang
Malaysia’s first Pretend Play Festival. Across two magical days, your child gets to step into four real-world roles - farmer, builder, baker and veterinarian. And you get to watch them shine.
Five things happening at once
Not a carnival. Not a bazaar.
Every activity is designed to do something — build confidence, spark an idea, or get a family playing together.
Pretend Play Festival
Four curated play worlds by leading play brands and educators. Children step into roles — they don’t queue at booths.
Spooky Sprint
The grand finale — a costume fun run and sports quest for the whole family. Cape and finisher medal included.
Kiddie CEO Market
Children run their own booths, greet real customers and handle their own money using Kiddie CEO vouchers.
Learning Through Play
Educational collaborations woven through the festival, with Taylor’s College early-childhood students as Play Facilitators.
Family Community Market
Family-friendly brands, educators, creators and food — curated for discovery, not hard selling.
Halloween all weekend
Trick-or-treat trail, best-dressed costume competition, stage performances, photo spots and goodie-bag redemption.
Pretend Play Festival
One pass. Four play worlds.
Let your child step into different roles, experience, feel & enjoy hands-on pretend play with our amazing partners.
Harvest, market & plant with PlanToys - then bring it home!
Scoop, build & create together! Team up to build your own exciting creations!
Brush, shower & care for your plushie pet! Learn, love & bring your new pet home.
Make, cook & enjoy your very own pasta - with HaruPlate Sauces!
BEST VALUE
Experience Pass
Ticket to all four Pretend Play experiences
RM75
per child
You’ll enter each child’s name and age at checkout.
Single experience
Bought at the partner’s booth on the day
~RM35
Grand finale · Sun 1 Nov, 5PM onwards · The Field
Spooky Sprint & Sports Quest
A non-competitive Halloween adventure combining a fun run, a sports day and a Halloween carnival — presented by HarborLand. Run, play, complete the challenges, win your medal.
Pre-registration only — places are not sold at the venue on the day.
Spooky Sprint Costume Fun Run
Run-kits will be available for collection on Sunday 10:00am onwards
RM35
per child
You’ll enter each child’s name and age at checkout.
Halloween cape
Given at check-in.
Mission card
Stamped at every station.
Finisher medal
Every child who finishes.
The participant journey
1 · Check in
2 · Sprint or walk
3 · Enter the Sports Quest
4 · Complete 4–5 stations
5 · Collect your stamps
6 · Finish & get your medal
Stations include Witch Hat Toss, Eye Ball Hunt, Pumpkin Hunt and Ghost Hop.
Kiddie CEO Market
Your child runs the booth. You stand back.
Around 21 booths, each one run by a child. Everything priced RM10 or under, paid for with Kiddie CEO vouchers and cashed out at the Little Tauke Bank at the end of the day.
Booths fully booked · Registration closed
Second year running
