Kiddie CEO Halloween Takeover 2026 · 31 Oct – 1 Nov · The Campus, Ampang

Kiddie CEO Halloween Takeover

31 Oct – 1 Nov 2026  ·  10AM – 6PM  ·  The Campus, Ampang

Malaysia’s first Pretend Play Festival, presented by HarborLand. Two days where children become farmers, builders, vets, chefs and business owners — not visitors walking past booths.

See the full festival programme

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We nurture the nature of play.

Open-ended toys · Kuala Lumpur

Toys with no right answer and no ending point — sourced, tested and packed by two mothers who believe children learn best when they lead the play.

Why open-ended?

Shop the toys

Free delivery over RM300

Flat RM10 West Malaysia

14-day returns

In the playroom now

Air-dry clay, ready to make.

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What we are building next

Play shouldn’t have a waiting list.

There is very limited choice of educational toys for special needs children in Malaysia. Children with physical and intellectual limitations should have the chance to play, smile and laugh just as any other child.

We are sourcing an inclusive-play range now. Tell us what your child needs and we will look for it.

Tell us what you need

Sensory regulation

Calming, tactile and vestibular play.

Motor support

Grip-friendly, weighted, stabilised.

Communication

Symbol, signing and turn-taking play.

Cause & effect

Clear feedback, high reward, low frustration.

Our festival · 2nd edition

Not a carnival. Not a bazaar.

Four ticketed play worlds, a market the children run themselves, and a Halloween fun run to finish. Presented by HarborLand.

Experience Pass — RM60
See the festival

DATE

31 Oct – 1 Nov 2026

TIME

10:00 AM – 6:00 PM

VENUE

The Campus, Ampang

[ FOUNDER PHOTO ]

Our story

Two mothers who couldn’t find the toys they were looking for.

We started The Playlab Shop because we believed in the benefits of play in our own children’s early years. The research kept pointing us to open-ended toys — toys with no definitive ending point, which is exactly where limitless imagination begins.

Everything we stock is chosen for that: high quality, sustainable, and built to be played with a hundred different ways.

Read our story

The brand we carry

LOUFOR

Non-toxic, eco-friendly air-dry clay, tested to ASTM F963-17, CPSIA and EN71. More brands are on their way.

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